5 Best Email Marketing Tools

5 Best Email Marketing Tools

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What is Email Marketing?

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness.

The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Top 5 Email Marketing Tools

  • Sendinblue
  • ActiveCampaign
  • Aweber
  • Get response
  • Convertkit

1. Sendinblue

Sendinblue is a SaaS (Software as a service) solution for relationship marketing. The company was founded in 2007 by Armand Thiberge and Kapil Sharma, and offers a cloud-based marketing communication software suite with email marketing, marketing automation, transactional email, Facebook ads, customer-relationship management, landing pages,  retargeting ads, SMS marketing, and more.

The company has four offices globally, which are located in Paris (France), Delhi (India), Seattle (United States), and Berlin (Germany). The headquarters are located in the Paris office, which is also home to the customer service, marketing, product, and technical teams.

As of April 2020, the company reported a community of over 80,000 users in more than 160 countries and sends over 100 million emails each day.

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